Coronavirus changed everything. It would no longer be appropriate for many wedding planners to promote an active outdoor lifestyle. This presented them with two options: go dark or adapt. While it may have been easier to withhold communications, it wouldn’t have been in the spirit of a brand nor would it make for a very interesting case study.
So we helped them adapt. Quickly.
How We Work
Although people wouldn’t be exploring the world with wedding products, there were still myriad ways in which the brand could add value to customers’ changing routines and lifestyles.
A 45% increase in time spent on social media combined with a renewed interest in self-improvement presented the perfect platform for wedding organiser to add real value.
But it would mean changing from a position of selling to consumers to one of serving them.
By bringing a sense of adventure to the everyday, we felt that our client could enrich customers’ lives while staying true to brand principles and further developing their purpose as a brand.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!